The first financial wellness companion for women

Felipa helps women set and meet financial goals through a neuroscience-backed approach

Designed for women ready to invest in themselves

Felipa is your modern financial companion, blending money with psychology, and holistic leaving. Like ClassPass for fitness — We make wealth-building approachable, engaging, and aligned with who you truly are

  • Connect

Discover your natural money style and unlock your path to success. Your personality is your financial superpower.

  • Align

Match your spending with your deepest values. Make financial decisions that feel right for you.

  • Grow

Build habits that feel natural and effortless. Watch your wealth and wellbeing bloom together.

Does Any Of This Feel Familiar?

''I only save when I have extra''
You struggle to build consistency. Money comes and goes, and there's never a stable foundation.
''I'll never catch up - There is always something new I don't understand''
You feel stuck and overwhelmed by financial trends, always feeling one step behind.
''I'm good with money... but I can definitely get better''
On the surface you believe you are in control, but deep down, your finances feel misaligned at this moment in your life.

Let Felipa empower you to shift

''I prioritize savings as a non-negotiable part of my financial plan''
Build a strong foundation that grows with you, regardless of market trends.
''I align my financial decisions with my core values and long-term vision''
Create a truly fulfilling life that reflects who you are.
''I embrace continuos learning and take small, informed steps towards my goal''
Turn financial complexity into clear, actionable steps that feel natural.

What Women Are Saying

“I am 25 years old, I used to overspend without truly understanding why. I spent hours categorizing transactions across all my accounts for weeks, searching for patterns—but no tool gave me real clarity, rocket money or monarch are too complex. Then I realized the real issue wasn’t just tracking—it was my habit of seeking instant gratification.”

“Budgeting always felt like a never-ending cycle—constantly revising, manually checking every transaction, and still feeling like I wasn’t getting anywhere. The overwhelm led to anxiety, and no matter how hard I tried, I couldn’t stay consistent.”

 “As a woman, I want every part of my life—including my finances—to feel connected to who I am. Managing money as a couple added another layer of complexity. I realized I needed external support to simplify, optimize, and track my finances in a way that felt natural to me.”

“My mom is 54, carrying a lot of stress and debt, and worried about not having enough for retirement. She’s worked so hard, yet financial anxiety is always present. Seeing this made me realize how important it is to take control of my own financial future now.”

Felipa is here to bring you ease, empowerment, and alignment on your financial journey!

FAQ's

What is Felipa?

Felipa is a personalized financial assistant that analyzes your money personality and transaction patterns to provide tailored financial recommendations. It helps users understand their spending habits and achieve their financial goals through AI-powered insights.

How does Felipa determine my money personality?

Felipa analyzes your responses to personality assessment questions and combines this with your transaction data to understand your financial behavior patterns and preferences. This creates a unique financial profile that helps tailor recommendations to your specific needs.

What kind of recommendations does Felipa provide?

Felipa provides SMART (Specific, Measurable, Achievable, Relevant, and Time-Bound) recommendations focused on spending, saving, budgeting, and income. These recommendations include specific dollar amounts and actionable steps based on your transaction history and financial goals.

How does Felipa track my transactions?

Felipa uses Plaid integration to securely connect to your bank accounts and analyze your transaction history. It categorizes transactions, identifies spending patterns, and monitors recurring expenses to provide comprehensive financial insights.

What financial insights does Felipa provide?

Felipa provides insights including monthly income analysis, spending trends, top spending categories, recurring expenses, and transaction anomalies. It also gives personalized recommendations based on your specific financial goals and personality type.

How does Felipa secure my bank connection through Plaid?

Felipa uses Plaid's secure API integration with bank-level encryption. The connection is established through Plaid Link, which uses end-to-end encryption and never stores your bank credentials. Access tokens are encrypted and stored securely in the database with proper access controls.

How does Felipa protect my personal and financial data?

Felipa implements multiple security measures:
- Passwords are hashed using 'scrypt' with unique salts
- Database connections use SSL encryption
- Session management with secure cookies
- Access tokens are encrypted at rest
- API endpoints are protected with authentication middleware

What database security measures does Felipa implement?

Felipa uses a secure Postgres database with the following security features:
- Encrypted connections using SSL
- Prepared statements to prevent SQL injection
- Row-level security for user data isolation
- Regular database health checks
- Structured schema validation using Drizzle ORM

How does Felipa handle sensitive environment variables and API keys?

Sensitive data is managed through an internal Secrets system, which provides:
- AES-256 encryption at rest
- Regular key rotation
- TLS encryption in transit
- Secure access control for collaborators
- Environment-specific configuration management

What transaction synchronization security measures are in place?

Felipa implements secure transaction syncing through:
- Webhook authentication for real-time updates
- Cursor-based pagination for reliable data sync
- Transaction ID verification to prevent duplicates
- Access token validation before each sync
- Error handling and logging for sync issues