It started with a personal truth; going from full independence after graduation, to moving back home with my parents. Not because of a lack of ambition or not making enough money - but because I did not understood my relationship with money & I kept avoiding learning and expanding myself in this topic.

Our founder Analys Falchuk realized the problem wasn’t willpower. It was that every financial app was built for the male brain - data heavy, shame-inducing, emotionally blind.

So she built Felipa Finance. The first AI financial wellness companion that is designed from the ground up for women’s minds.